For this project in Advertising Design I had to come up with my own PSA, after lots of thinking I decided on Renewed Threads because I was wearing one of my favorite sweatshirts that my sister got me from Goodwill. Renewed Threads is all about second hand cloths, every year 11.3 million tons of textiles are sent to U.S. landfills.
The deliverable for this project was a logo, an 11 X 17 poster, an instagram carousal that contains 3 individual slides, and a guerrilla ad campaign. I started off with the logo, it’s a very simple logo meant to be bold and represent second hand clothing. I then started working on the poster because that would determine the style for the rest of project. I choose to imitate fashion ads where they have a model and a line going towards what the product is, and sometimes the price, however I choose to take a slightly different approach. I wanted people to see how much money they can save shopping second hand, so I showed how much the original price for the item is, and how much it goes for in store like Goodwill and other places you can purchase secondhand cloths.
With the poster complete the instagram carousal came easy. I wanted to give some facts about secondhand cloths that may encourage people to start shopping secondhand. For the design I choose to go with a mix of illustration and images, it’s something I haven’t used in tandem before and took this opportunity to try something new.
I decided to get dirty with the guerrilla ad. Graffiti is an art form that really inspires me and I decided to take the rebellious art of graffiti and use it for this project. Traditionally graffiti is art spray painted on a build, sign, etc., but that is an illegal and if you get caught it’s a federal offense. There are people out there who want to take part in graffiti but not break law, and those people will draw their designs out on stickers and usually place them on things like signs. This is the route I choose to take. I designed a sticker that is meant to go on expense cloths like Gucci to drive them away from expensive fashion and instead shop secondhand.
